Our Southern Africa vision is “Thriving Entrepreneurs, Impacting Economies, Transforming Communities“. Our purpose is to have a coach in every business. The knock on effect will be thriving businesses, that positively impact the South African economy and ultimately transform communities by reducing poverty. We need your help to achieve this! If you know of a friend,…
Marketing, Advertising & Branding…. Oh My! It’s no secret that there is a lot of confusion between marketing, advertising and branding. But I think marketers are partly to blame. If you do a search online, you’ll find no shortage of articles explaining the differences. In fact, “What is the difference between marketing and advertising?” brings…
It’s easy for confusion to set in when you begin tossing around terms like advertising, marketing, and sales. The truth is that most people don’t understand the difference – even many who work in these fields. It is not uncommon for sales jobs to be listed in the marketing jobs classifications, and the same is true when it…
Every women entrepreneur deserves a medal. It’s not easy juggling and finding the balance between motherhood, work, relationships and running a business. “My heart goes out to female entrepreneurs who run a business on their own because I know from experience that keeping all the balls in the air, is certainly not an easy task,”…
Are you currently struggling to reach your objectives? Do you have everything in life that you desire? Is it easy for you to reach your goals after every success? Are you calm and patient at all times? Or, are you frustrated, angry and disappointed at your lack of progress? If you are not living the…
We are all guilty of it, at some time or the other. We put off our exercise routine until tomorrow; we continually delay finishing that project, writing that training manual or starting that business. Procrastination is the mother of all demons and can literally stop you in your tracks from achieving all that you desire.…
Determining what our purpose is in life can be one of the hardest questions that we as humans try to answer. In this Blog I will be sharing a step by step process, exploring your feelings and options, and by the end, you should have a fairly solid tool that you can immediately employ in…
The purpose of Act to is protect personal information, to strike a balance between the right to privacy and the need for the free flow of, and access to information, and to regulate how personal information is processed. WHEN WILL IT COME INTO FORCE? The Act was signed into law in November 2013, and in…
1. More than just back links to your website. There was a time when directories were only just a place to leave links to your website. That’s no longer what makes up directories these days.You are not only leaving tiny, unnoticeable links on a huge web page but an entire banner that will serve as…
DO I NEED A WEBSITE FOR MY BUSINESS? 30 PERCENT OF CONSUMERS WON’T CONSIDER A BUSINESS WITHOUT A WEBSITE Your website is your number one marketing asset because we live in a digital age. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have…
TOP 10 REASONS TO ADVERTISE YOUR BUSINESS Advertising can be one of the most vital aspects of a business. It is the most direct and important connection to the consumer. When consumers feel personally connected to an advertisement they are more likely to frequent your business. Some businesses question whether or not investing in an…
